What is the most popular choice for a car colour? What makes it so popular?
I recently saw that Axalta Coating Systems have produced a Global Automotive Colour Popularity Report and thought you might like to see a summary of their findings and the worldwide top ten choices:
1 - White. For the seventh year running, white is the most popular colour, accounting for 39% of vehicles worldwide. People relate white with top quality, and the popularity of the iPod and various other Apple products should not be underestimated.
2 - Black. In second place with 16% of worldwide sales, black like white is perceived to be a colour of luxury and quality.
3 – Grey &Silver. Tied in joint third place for the second year in a row, grey and silver each account for 11% worldwide sales.
5 - Blue. Blue has showed an increase in popularity and now rates at 7% worldwide just taking fifth slot ahead of red.
6 - Red. Meanwhile red slips down to just 6% of sales across the globe.
7 - Brown/Beige. Apparently increasing because of the colours recent popularity in home décor, it accounts for 5% of the market worldwide.
8 - Yellow/Gold. Has 3% of the market but they do stand out. Yellow car!
9 - Green. Possibly on the verge of a resurgence, but accounting for just 1% at present.
10 - Everything else. This includes pink and many more bizarre choices and also accounts for 1% of the market worldwide.Whatever colour you choose you can be sure that Elite Repairs & Paint can find an accurate match for it if repairs are required. Yes, even pink.