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What is the most popular choice for a car colour?  What makes it so popular?  

I recently saw that Axalta Coating Systems have produced a Global Automotive Colour Popularity Report and thought you might like to see a summary of their findings and the worldwide top ten choices: 

1 - White.  For the seventh year running, white is the most popular colour, accounting for 39% of vehicles worldwide.  People relate white with top quality, and the popularity of the iPod and various other Apple products should not be underestimated.

2 - Black.  In second place with 16% of worldwide sales, black like white is perceived to be a colour of luxury and quality.

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